Here’s how to transform the words on your wall into actions and workplace behaviors.
A company’s mission has a direct impact on its margin. Your company mission and the values behind it affect employee engagement and productivity in ways that can help you achieve a competitive advantage. But too often a company’s values are just words in the staff handbook or on the conference room wall, and they have little effect on workplace behaviors.
Keeping your employees focused on the values inherent in the corporate mission is a complex and ongoing endeavor. But the mission, driven by human behaviors, is what sets companies apart — both culturally and financially.
What are company values, and why are they important?
Corporate values are the individual actions that fulfill a company’s mission statement. The corporate mission is important because human nature drives us to find a purpose in everything we do. Part of the reason employee engagement is so low today is because the day-to-day work is not mission-driven or value-driven.
Values are important because:
- Well-defined values allow employees to express themselves within their framework, creating a collaborative and diverse culture.
- Values help solve your employees’ “why,” which leads to greater engagement and pride in the work they’re doing.
- Strong values help employees make decisions that benefit the business as a whole.
- Strong values help firms recruit like-minded talent and customers.
Most employees are not motivated by a workplace mission. This has a negative effect on productivity and profitability. According to Gallup, employee disengagement costs companies $450 to $550 billion in lost productivity every year. This is exactly why creating and reinforcing the “why” behind the work is so important.
Creating values that resonate
Organizational performance starts with core values that motivate employees to produce their best work. To get there, employers must communicate the big picture and the employee’s place in achieving it. If your employees don’t know your values, how can they practice them?
Here are five ways to identify and promote company values:
- Promote corporate values regularly on your website or other marketing materials, in the office, in the employee handbook, and even in email signatures.
- Leadership should reinforce values and mission in everything they do.
- Reward employees who exhibit corporate values.
- Hire based on corporate values.
- Employee engagement software is an effective tool to communicate values and mission consistently.
As the modern workforce changes, human resources (HR) must evolve how they communicate with it. Many businesses are adopting HR portals that allow employees to find information on their own, no matter where they are. Engagement software serves as a hub for employees to find information on the things that matter the most to them: the people around them, their purpose, and how to improve.
Tips for building company values
Company culture, or the values in our actions and the mission that drives behavior, can take years to build. Technology can help accelerate it, but in the end, it’s about behaviors and people.
Find champions within your business to lead and show your values and mission in everything they do, and then reward them for these beliefs and behaviors. The result will be a stronger company with a tighter-knit and more productive workforce.
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