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Experience Management

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Creating your personal brand in the legal world with Lee Watts – Episode 14 of the Pursuit Desk

In this week’s episode of The Pursuit Desk Lee Watts, Founder and CEO of Ashby and Co. Lee Watts joins Jason Noble to discuss the importance of developing branding and identity in the legal industry. Lee is an innovator in the legal space who helps attorneys and high-achieving professionals develop strong personal brands, design brand…

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Categories: Podcast

Optimize Law Firm Business Development Without Increasing Head Count

Often, a large hidden expense for law firms is the indirect cost of administrative/nonbillable time. For example, in-house administrative staff, law firm marketers/business development professionals, and lawyers spend valuable time identifying, analyzing, and compiling relevant experience for requests for proposals (RFPs), other proposals, and directory and award submissions. This very time-consuming yet essential business development…

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Uncovering the business and technology side of Legal with Michael Warren – Episode 13 of the Pursuit Desk

In this week’s episode of The Pursuit Desk Michael Warren, VP Client Development & Intake Practice at Wilson Allen, joins Jason Noble to discuss the business and technology side of the legal industry. With years of experience in the legal industry, Michael is a notable consultant and well-known entrepreneur after starting his consulting firm, Stanton…

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Categories: Legal, Podcast

How to write better chamber submissions

Submitting to Chambers can be a painful, time-consuming process. We get it. And part of the reason these Chambers rankings are so highly desired is that they are that difficult to win.  Although law firm marketing teams have come to dread that time of year, there is an easier way to write and submit better…

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Categories: Legal, Product Updates

Legal Tech Trends to Watch in 2021

It’s no surprise that 2020 uncovered new challenges for law firms. As a result, here’s a list of Legal Tech Trends to watch for in 2021.

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Categories: Legal

How small firms can approach experience management problems with Kalisha Crawford – Episode 12 of The Pursuit Desk

Jason meets with Kalisha Crawford, Director Of Marketing & Business Development at Ropers Majeski. With her experience working with firms of different sizes, they discuss how she brings big firm processes and perspectives into the mid-sized market. Kalisha provides a diverse background with her experience with both large conglomerate firms and small to mid size…

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How to boost your law firm’s SEO

SEO may seem like just another marketing buzzword, but it can also significantly help law firms increase their website traffic, and ultimately bring in new business. Let’s get into the details of SEO at a law firm. First things first, what is SEO? SEO stands for Search Engine Optimization. And essentially it’s the process of…

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Categories: Legal

Elevate your Business Development Team with Heather Ritchie – Episode 11 of The Pursuit Desk

In this week’s episode of The Pursuit Desk features Heather Ritchie, Chief Knowledge and Business Development Officer at Hicks Morley joins Jason Noble to discuss leveraging firm knowledge to improve operations and service delivery. Heather Ritchie has decades of experience working in the legal industry, starting with her experience practicing law. After going back to…

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How to Leverage Your Firm’s Data with Jonathan Oeler – Episode 10 of The Pursuit Desk

In this week’s episode of The Pursuit Desk features Jonathan Oeler, Senior Manager of IT and Development at Reed Smith joins Jason Noble to discuss solution development in legal applications and how it can help your marketing and business development teams. Jon Oeler has been working in big law for over 16 years, specifically in…

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Categories: Legal, Podcast

Optimizing Business Development and Marketing Workflows with Joshua Fireman – Episode 9 of The Pursuit Desk

In this week’s episode of The Pursuit Desk features Joshua Fireman, founder and president of Fireman & Company, joins Jason Noble to discuss the activities that result in optimizing your bd and marketing workflows. Joshua has over 20 years of experience in knowledge management in the legal space. Joshua has a background in legal with…

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Tech and Artificial Intelligence in Law Firms with Shawn Hainsworth – Episode 8 of The Pursuit Desk

We’re thrilled to welcome Shawn Hainsworth, a Senior Architect/Developer & Programmer at Cooley LLP. Shawn joins Jason Noble to discuss the technologies that are driving innovation in legal marketing. Shawn has a very impressive background, spending over 27 years in Legal IT as a business analyst, programmer, and database designer. He has designed and implemented…

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Categories: Legal, Podcast

Building Great Business Development Leaders with Ian Farmer – Episode 7 of The Pursuit Desk

This week’s episode of The Pursuit Desk features Ian Farmer, a notable “rainmaker” and sales coaching with over 30 years of experience changing salespeople’s lives one deal at a time. He focuses on helping then improve their sales pitch and sales process. Ian sits down with Jason to discuss how to build great business development…

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Categories: Legal, Podcast